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It is based on the 'Sexual Health Crisis' of Americans, which has its origin in the alarming levels that present statistics on sexual health, such as 750 thousand young people become pregnant each year and about 65 million Americans have an incurable sexually transmitted disease. The best way, according to executives of Trojan, was communicate the benefits of condoms by drawing an analogy between the pig and man. Apparently all the men wore a pig within us, and the TV spot shows a bar full of pigs and women, but only a pig is going to the bathroom and buy a condom Trojan and becomes a man .... so it wanted to call this article the evolution of the Pig. Look on youtube.com the video ad for Trojan Evolve see the TV spot, which at the time the CBS and Fox television networks refused to put it.